Illustration to boost employee participation.

Role: Illustration and Design
Core Skills: Illustration • Visual Communication

Team: Greg Gray, Creative Director
Agency: Hill & Knowlton Canada

Overview:
WPP Global sought to enhance colleague engagement through its internal All In Survey campaign. The goal was to encourage employee participation by standing out in a text-heavy inbox environment.

Approach:
The illustration was designed to be bright and eye-catching, providing a visual focal point within the global internal email. The artwork aimed to capture attention quickly and support the survey’s message in a compelling way.

Solution:
The final illustration uses vibrant colours and bold design elements to break through the daily email clutter, successfully increasing visibility and encouraging employee response to the survey.

A short illustration process.

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