Overview:
Shadhin Banglar Coffee is a Bangladeshi brand celebrating national pride through coffee roasted and packaged locally. The name and slogan reference Bangladesh’s 1971 Liberation War, embodying a strong cultural heritage.

Approach:
The design focused on reflecting Bengali identity by incorporating illustrations and graphics inspired by the Sundarbans — home to the Royal Bengal Tiger — and archival imagery from Bangladesh’s independence. The goal was to create packaging that honours the country’s history while appealing to modern consumers.

Solution:
The final logo and packaging blend heritage and contemporary design, visually connecting the brand to Bangladesh’s past and natural beauty. Two distinct variants showcase this narrative, reinforcing Shadhin Banglar Coffee’s proud local roots.