Overview:
Eleven Cafe, located on the 11th floor, offers a cozy bistro experience tailored for young professionals seeking quick, satisfying lunches in a warm, welcoming space. The client approached the project looking to refresh the brand identity and better connect with its core audience.

Approach:
The design direction blended modern aesthetics with comfort, using warm colour tones and soft graphic elements to evoke a sense of community and ease. Circular motifs were introduced to symbolize togetherness, while the typography was selected for its clean yet inviting feel, balancing efficiency with relaxation.

Solution:
The refreshed brand identity captures the essence of Eleven Cafe as a calm yet energetic space, ideal for a midday break. The cohesive visual system strengthens the cafe’s appeal and supports its evolving marketing efforts.