Overview:
Mudi (moo-dee) — meaning "corner shop" in Bengali, is a retail brand that reimagines the traditional neighbourhood store for a broader market. The client’s vision was to modernize the local shop experience with a clean, organized environment and accessible pricing, while maintaining cultural relevance.

Approach:
The brand identity centers around community and familiarity. The primary Bengali logo is enclosed within a circle to symbolize unity, while the English logo extends outward, maintaining a balanced and compact composition. Abstract geometric forms reference everyday items found in corner stores, drawing visual cues from their shapes.

Solution:
The resulting identity is simple, modern, and rooted in cultural context, bridging traditional familiarity with a contemporary retail experience. The design reflects Mudi’s goal of creating a more dignified and accessible shopping experience for all.