Overview:
Fantasium is a multi-use space designed for kids, families, and youth, featuring a play area, a cozy café, and hosting events like movie and game nights. While the venue had strong experiential appeal, it lacked a formal brand identity to unify and clearly communicate its diverse offerings.

Approach:
The brand refresh focused on creating a joyful and cohesive identity using bright colours and soft, organic shapes. The logo and supporting graphics were designed to capture the playful and welcoming nature of the space while remaining adaptable across multiple touchpoints.

Solution:
The resulting visual system brings consistency and vibrancy to Fantasium’s presence, from physical spaces like wall decals to digital platforms and social media. The refreshed brand effectively conveys Fantasium’s dynamic, family-friendly atmosphere.