Overview:
Bloop, a new ice cream brand, entered a competitive market dominated by established names. To succeed on crowded grocery shelves, the brand needed a bold, distinctive identity that balanced playfulness with premium appeal.

Approach:
As part of Grey Group Bangladesh’s creative team, the brand name, concept, and visual system were developed from the ground up. The core identity embraced a quirky and fun personality, allowing flexibility for future product lines. For the premium range, a sleek monochrome design was introduced to reflect sophisticated flavour profiles and set it apart from the core line.

Solution:
The result is a versatile and memorable brand that cuts through shelf clutter with character and clarity. Bloop’s packaging design received the Grand Prix at Commward 2015 in the Packaging category — recognized for its originality and impact.